I would like to introduce to you this Japanese tibits(o-ka-shi / おかし / お菓子): Fran Aromatier by Meiji. Fran Aromatier is similar to Pocky's biscuits(bi-su-ke-tto / ビスケット) sticks that's coated with a layer of chocolate(cho-ko-re-to / チョコレート)/strawberry(i-chi-go / いちご / 苺)/etc. There are also many different series of Fran. Currently showing on the Meiji's official website is the Winter(fu-yu / 冬 / ふゆ) series: Winter(fu-yu / 冬 / ふゆ) Premium.

A different series is showed in the commercial clip that I am going to show you, and that is Fran Aromatier. Fran series of biscuits(bi-su-ke-tto / ビスケット) sticks are coated with 2 layers of coating. The first layer is the normal white(shi-ro / しろ / 白) chocolate(cho-ko-re-to / チョコレート) and covering it, the second layer, is the actual flavor. This differentiate Meiji's Fran from Pocky's. In fact, with 2 layers of coating, Meiji's Fran biscuits(bi-su-ke-tto / ビスケット) sticks are certainly thicker than Pocky's biscuits(bi-su-ke-tto / ビスケット) sticks!

Photo taken from the their official website. 

Message on the poster:

"それは、美しい香りの魔法。" means "That's, magic of beautiful fragrance."

the 4 small packets in per Meiji Fran Aromatier 

Photo taken from the commercial on the different hairstyles featured

* 美しい香りの魔法。 / うつくしいかおりのまほう。 / utsukushii kaori no mahou = Magic of beautiful fragrance

   - 美しい / うつくしい / utsukushii = beautiful

   - 香り / かおり / kaori = fragrance or smell

   - 魔法 / まほう / mahou = magic
 

Official website: http://www.meiji.co.jp/sweets/chocolate/fran/index.php

The Meji Fran Aromatier Commercial:

In this Fran Aromatier commercial, Erika Sawajiri(さわじり えりか / 沢尻 エリカ) was holding 2 biscuits sticks of Fran Aromatier; 1 flavor on 1 hand. As Erika Sawajiri(さわじり えりか / 沢尻 エリカ) waves these 2 biscuits sticks, her hairstyles and makeup changes too! That's very stunning! This is the first time I see a commercial filmed in this idea for a tibits. I like it! If only my hairstyles and makeup can change by just the wave of Fran Aromatier, i will buy tons and tons of boxes of it! 

• PIZZA-LA
• MEIJI - PUPURUN
• GLICO PRETZ - SALAD, ROAST, KATAYAKI BUTTER, TOMATO...

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Steve - Amazing commercials     | 17-02-08 20:28:07 I find that Pocky and Meji commercials are usually entertaining or have that 'awesome' feel to them which I've always found a bit strange because they're just a biscuit snack. I was expecting to see people eating them in Japan everywhere, but it hasn't happened yet. Reply 0   0

h.t     | 18-02-08 23:15:57 hmm... that's weird. I feel that their commercials are attractive enough to be able to attract lots of people to buy the product. Maybe the price are priced too high for a snack? Reply 0   0

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